Facebook mid-roll video ads: Any threat to YouTube?

Facebook Mid-roll video ads

Are you spending extra time on Facebook due to videos and its unique autoplay feature? For most of the Facebook users, the real engaging thing is the related video and the auto-scrolling feature.

Facebook advertisements are great advertising option after Google AdWords, to reach more people online and with great engagement rate too. As of last January, Facebook reached 100 million hours of watch time for videos. Now with the growth in the video watchers on Facebook, the company is trying to make use of the video space for advertising. Facebook is adding mid-roll video ads to its advertising platform. Let us have a look in more detail.

These new ads will appear on videos with at least 90 seconds duration. The ad will start after 20 seconds. As per the rumors in the social media, the ads will be limited to 15 seconds and will be named as “In-Stream Videos.” The publishers will be given 55 percent of the ad sales, the same as YouTube is offering to the publishers.

Many of the top online marketing personnel saying “Video is King” in 2017. Till now publishers were not receiving any profits from Facebook. But with this new feature, a new encouragement will be given to publishers to produce more interactive and engaging content in the form of videos. Facebook did not confirm anything yet about this news.

Bradsol is a renowned Digital Marketing Agency. With our Innovative solutions, we have helped 100+ businesses grow beyond their boundaries. Click here if you want to know more about our service offerings.

Are you interested to avail our Social Media Marketing services? Leave your details here. We will get back to you within the next 24 Hours.

2 months ago

Bradsol - Brad Contech Solutions Private Limited

We feel that even Independence day should be equally celebrated like the other festivals. Here are a couple of pictures captured from our office today.

Happy Independence Day!

#independenceday #bradsol #celebrations
... See MoreSee Less

View on Facebook

Play2Grow.in turns 1 :) Play2Grow is a unique concept of Play Area in Hyderabad.

Their website, which still looks refreshing & vibrant, and their billing software, which is the backbone of their operations, has been built by our #Bradsol Team.

If you plan to have a modern website for your business, you now know whom to reach out to.

#bradsol #websites #wordpress
... See MoreSee Less

View on Facebook

We developed a website for our annual BNI conference & exhibition called #GONAT (Go National). This event was held last week and my team was presented with a challenge - We had to deliver this website in a day. As always, our team did what they do!
Take a look for yourselves! Here is the link - bnigonat.com/

#BNI #Hyderabad #GONAT #Bradsol
... See MoreSee Less

View on Facebook

Kick in the morning boost. #weekendyay #ITweekend ... See MoreSee Less

View on Facebook

We are available 24 X 7 Across the globe. Reach us now for desired IT solutions.
#Outsource2India #OffshoreITservices.
... See MoreSee Less

View on Facebook

More from our blog

See all posts